Stories Tagged as
Branding
The color of the year is a "corporate" shade
by
Amy Scott
Dec 26, 2019
Pantone has given its color of the year, "Classic Blue," its own soundtrack, tea and gin cocktail.
What $130 billion company Salesforce actually does
by
Andie Corban
and Kai Ryssdal
Sep 10, 2019
Megan Graham wrote about Salesforce's attempt to clarify its work for CNBC.
How Taylor Swift became "too big to fail"
by
Andie Corban
and Kai Ryssdal
Sep 3, 2019
The Ringer's Kate Knibbs explains how the singer's successful branding has helped her become an institution in American music.
Will Harley-Davidson's electric motorcycle expand the brand's appeal?
by
Jack Stewart
Jul 23, 2019
Harley's new LiveWire will go up to 146 miles on a charge, but cost almost $30,000.
The legal pitfalls of making “Liquid Aloha” outside Hawaii
Jul 8, 2019
Expanding the production of regionally themed beers has opened some breweries up to accusations they misled consumers about beers' origins.
How Amazon’s logos reflect its evolution
by
Janet Nguyen
Jul 5, 2019
The company is currently known for its signature orange smiley face. But it had some growing pains when it came to branding.
The rapid rise of rock climbing
by
Kai Ryssdal
and Liz Sanchez
May 9, 2019
How rock climbing has changed since landing a spot in the 2020 Olympics.
For public good, not for profit.
What's in a name change for Dunkin' Donuts?
Sep 26, 2018
Don't worry, you can still pick up a glazed donut with your morning coffee.
A battle for World Cup supremacy happens off the pitch
by
Andy Uhler
Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.