Brands

Hats, tees, totes and hoodies are big business in political fundraising. More and more, the same salesmanship is being applied to policies.

Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke to Felicia Miller, professor of marketing at Marquette University, about the company’s PR strategy. Click […]

Kansas City Chiefs' quarterback, Patrick Mahomes' passes are getting him paid.

"People aren't going to stop buying Gucci, they're just not."

"People aren't going to stop buying Gucci, they're just not," said Julie Wainwright, co-founder and CEO.

The format is seen as "authentic," one marketer said.

SCOTUS says it is unconstitutional to reject trademarks because they use offensive terms like racial slurs.

Live events like the Super Bowl offer companies a chance to give a 'social wink' to audiences.

The lawsuit alleges the retailers are using the brand's name and logo without permission.

Years of cost-cutting have limited spending on new products and advertising, its CEO says