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Bumble

Dating apps struggle to compete in a saturated market

by Kristin Schwab
Nov 14, 2023
Take Bumble. Its stock price started at around $70 a share when it went public in early 2021. It’s now around $14.
A lot of dating app users are "feeling swiped out," said Liesel Sharabi, a professor of communication at Arizona State.
Joe Raedle/Getty Images
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Wait, how much per swipe? Dating apps flirt with premium subscriptions.

by Meghan McCarty Carino
Aug 30, 2023
Along with pricey upgrades, some apps are rolling out lower-cost options as they try to rake in more dollars from subscribers.
Grindr is among the apps that have started offering premium weekly memberships.
Chris Delmas/AFP via Getty Images
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COVID changes prompt dating apps to adapt

by Caroline Champlin
Aug 11, 2021
As the number of new users has flattened, dating app companies are creating game-like scenarios and events to keep people engaged while they look for potential partners.
The dating application Bumble. Dating apps have had to adapt to COVID changes.
ERIC BARADAT/AFP via Getty Images
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Making friends is tough. There's an industry that wants to help with that.

by Kimberly Adams and Sean McHenry
Jan 3, 2020
Apps, dating services, even matchmakers are trying to help adults find friends, for a price.
NBC/Newsmakers
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