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Clorox

In Baton Rouge, big brands come to help — and get known

by Marketplace Contributor
Aug 22, 2016
Tide, Duracell and Clorox are just some of the brand names flocking to the region.
Tide brought a portable laundry services truck to Baton Rouge for the displaced.
Tim Mettey
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The Greenwash Brigade

99% natural and 42% market share, GreenWorks flexes its muscle

by Heidi Siegelbaum
Jan 23, 2009
Greenworks (tm) cleaning products have now captured a robust 42% of the consumer cleaning products market despite consternation over Clorox's...
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The Greenwash Brigade

Eco-labeled pesticides! Are your hands on fire yet?

by Heidi Siegelbaum
Nov 5, 2008
As I write, millions of you are using EPA-registered pesticides, likely without knowing it, in a marketing-induced frenzy to rid the world of...
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The Greenwash Brigade

Burt's Bees takes on cosmetics

by Heidi Siegelbaum
Feb 7, 2008
The Burt's Bees new ad campaign, fashioned by Pool advertising in New York, raises some magnificently sexy issues that are better than a dog-eared...
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The Greenwash Brigade

The dubious road to Clorox's new GreenWorks product line

by Heidi Siegelbaum
Jan 21, 2008
Let's start our journey in 2007 when Clorox and the American Red Cross crossed historically strict legal boundaries on using third-party...
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