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Content creators

Content creator economy is everywhere, but labor data and protections are sparse

by Kai Ryssdal and Sean McHenry
Nov 9, 2023
The government has virtually no data on this mostly unregulated, $250 billion global industry, says Drew Harwell of The Washington Post.
"This is a market of millions of people around the world who work as creators or influencers," said Drew Harwell at The Washington Post.
Phillippe Lopez/AFP via Getty Images
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For some small businesses, creating content is big business

by Justin Ho
Nov 8, 2023
Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.
Video production on social media is a mainstay of content for small businesses. Sometimes it's meant to promote their offerings, but sometimes the content itself generates revenue.
demaerre/Getty Images
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California lawmakers want to diversify Hollywood. So does an LA church

by Hauwa Otori
May 4, 2023
Some small production studios want to expand the presence of people of color among Hollywood directors and writers.
Krenée Tolson looks on as Geremy Dixon prepares to host an episode of the “Misfit Manifesto” podcast at Hope Studios.
Hauwa Otori
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Looking to go viral? Try LinkedIn.

by Kai Ryssdal and Nicholas Guiang
Oct 7, 2022
LinkedIn has shifted from a buttoned-up career-driven site to content creation and, sometimes, oversharing. Lora Kelley of The New York Times explains the changes.
LinkedIn is no longer a buttoned-up resume showcase as feeds fill up with crying selfies and tales of burnout. "People are posting about ... personal challenges," says Lora Kelley of The New York Times.
Edward Smith/Getty Images
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Marketplace Tech Blogs

Some of YouTube's biggest stars say their work is hurting their health

by Molly Wood
Nov 28, 2018
Is the platform's unpredictable algorithm contributing to burnout?
LIONEL BONAVENTURE/AFP/Getty Images
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How to be a social media star for a living

by Molly Wood and Stephanie Hughes
Jul 18, 2018
"As influencers, we are walking ad space," Troy Solomon says.
YouTube displayed a giant play button with the names of creators chosen to work with the company at VidCon.
(Marketplace/ Eve Troeh)
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How Univision's talent scout finds the next social media star

by Molly Wood and Eve Troeh
Jul 17, 2018
The network focused on Latino and Hispanic audiences launched its Creator Network nearly three years ago.
Justin Sullivan/Getty Images)
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Marketplace Tech Blogs

VidCon general manager: Online video is about more than just YouTube

by Molly Wood , Stephanie Hughes and Shaheen Ainpour
Jun 25, 2018
The popular online video conference is trying to highlight other platforms, like Twitch and LinkedIn.
YouTube displayed a giant play button with the names of creators chosen to work with the company at VidCon.
(Marketplace/ Eve Troeh)
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VidCon 2016 — less up close and personal

by Molly Wood
Jun 23, 2016
The gathering of online content producers and their fans will see more security.
Personalities JC Caylen, Ricky Dillon, Connor Franta, Trevor Moran, Kian Lawley and Sam Pottorff speak at the 2014 VidCon at the Anaheim Convention Center in Anaheim, California.
Gage Skidmore/Flickr
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