The search for the perfect "dupe" might be more valuable than the dupe itself

Jun 7, 2023
"It's gotten to the point where the logic of dupes has been sort of flipped on its head," said Sangeeta Singh-Kurtz. "And people are spending more time and in some cases, more money dupe-hunting than they would if they just bought the original."
Above, counterfeit Prada bags. "[Dupes] also include counterfeits and knockoffs," said Sangeeta Singh-Kurtz. "It's sort of a Gen Z-destigmatized rebranding of fakes, but fake goods definitely fall under the dupe umbrella."
Phillipe Lopez/AFP via Getty Images