Stories Tagged as
Environmental marketing claims
Plugging in battery makers and battery innovators
Jun 11, 2014
A group founded by angel investors seeks efficiency in developing new batteries.
The delicate task of marketing 'green'
by
Eve Troeh
Dec 31, 2012
Take toilet paper -- please. People who don't automatically buy the greenest product available have to be persuaded toilet paper that's not white is just as good as what they're used to.
A business guide to preventing greenwash
by
Jim Nicolow
Aug 17, 2009
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...