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Fly fishing

My Economy

How a layoff became an opportunity for this Colorado fishing shop owner

by Sarah Leeson
May 3, 2024
Dylan Demery is focusing on her woman-centric business, She's Fly, after losing her full-time job. "It just feels right," she says.
Dylan Demery of She's Fly, left, fishing with her business partner, Emily Anderson.
White Room Productions
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My Economy

Fly fishing was her passion. Now it's her business.

by Sarah Leeson
Aug 22, 2023
Dylan Demery opened Colorado-based She's Fly with two friends to provide outdoor clothing and gear that were comfortable for women.
Dylan Demery loved fly fishing but often couldn't find gear suitable for women.
Courtesy Demery
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So how good were the holidays for retailers?

by Sean McHenry
Jan 4, 2022
Three small-business owners weigh in on how the shopping season went for them.
Despite a spike in coronavirus cases, retail sales were strong during the holiday season.
Leon Neal via Getty Images
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My Economy

For this fly-fishing outfitter, demand is outpacing supply

by Sean McHenry
Feb 26, 2021
Has fly fishing become too popular during the pandemic? A Georgia outfitter shares his story about keeping up with demand.
People "go fishing a lot more than they used to," says Gary Merriman, who owns a fly-fishing store. "Everybody wants to be outside."
Ben Stansall/AFP via Getty Images
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The Season

For these retailers, the holiday season is crucial — and has deadlines

by Sean McHenry
Dec 18, 2019
This holiday season, we're following several retailers from the end of November to the start of the New Year. This is part two of our series.
A holiday sale in New York City.
Spencer Platt/Getty Images
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The Season

How much does the holiday retail season matter? Ask these retailers.

by Sean McHenry
Nov 25, 2019
Marketplace checks in with three small business retailers throughout the holiday season.
Inside of Dean's Sweets, which Kristin Thalheimer Bingham co-owns with her husband, Dean.
Melissa Mullen Photography
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