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Some advertisers say they're ready to spend again — and media platforms stand to gain

by Stephanie Hughes
May 9, 2023
Many platforms saw declines in ad revenue over the past year and had to cut costs and staff. Now there's optimism about a rebound.
"Whether it's television, cable, streaming, as well as audio, any company that accepts advertising will benefit," says media analyst Jessica Reif Ehrlich.
Martin Bureau/AFP via Getty Images
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Weather Channel and Fox vie for streaming eyeballs

by Matt Levin
Jul 6, 2021
Two new weather-themed streaming services are in the forecast. Extreme weather events have made reports more compelling to viewers, one meteorologist says.
Jim Cantore, a meteorologist for The Weather Channel, reports on Hurricane Irene from Battery Park in New York City on Aug. 27, 2011.
Jonathan Saruk/The Weather Channel via Getty Images
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Why Hulu is a real prize in the battle for Fox

by Ashley Milne-Tyte
Jul 13, 2018
The service has 20 million subscribers and produces award winning original programs.
Cecily Strong speaks onstage at Hulu's Upfront Presentation on April 30, 2014 in New York City. 
Michael Loccisano / Getty Images
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Comcast, Disney in Fox chase

by Reema Khrais
Jun 18, 2018
A federal court’s historic decision to let AT&T and Time Warner merge has unleashed other deal talks among giant companies. Just a day after the decision, Comcast renewed its bid for 21st Century Fox assets — a $65 billion offer. Compare that to Disney’s bid of $52.4 billion. Fox now has two eager suitors – both […]
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Disney-Fox deal makes CEO succession tougher

by Aaron Schrank
Dec 14, 2017
The Walt Disney Co. has agreed to buy most of 21st Century Fox’s entertainment assets in a $52 billion deal that will reshape the media landscape. If the megamerger goes through, the already huge Disney will become an even bigger Hollywood player and digital streaming competitor. Disney chairman and CEO Bob Iger was set to […]
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Disney to take on Silicon Valley with Fox merger

by David Brancaccio and Janet Nguyen
Dec 14, 2017
The Walt Disney Company is buying 21st Century Fox assets in a deal worth more than $52 billion.
Disney CEO Robert Iger visits FOX Business Network's "Markets Now" at FOX Studios back in 2013.
Michael Loccisano/Getty Images
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Disney announces deal with Fox

by Erika Beras
Dec 14, 2017
A look at the ways Disney will now have an advantage in the streaming landscape.
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Fox to debut 6-second TV ads

by Aaron Schrank
Sep 1, 2017
Fox Sports will begin airing some six-second TV commercials during NFL games this season, a format it first tested during this month’s Teen Choice Awards. Ads that short are standard for online video content seen on YouTube or Facebook, but a change of pace for broadcast TV. Could this be more widely adopted in an […]
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Roger Ailes, former Fox News CEO and political strategist, dies at 77

by Marketplace Contributor
May 18, 2017
Ailes was a former GOP operative to candidates including Richard Nixon and Ronald Reagan.
Roger Ailes, then the chairman and CEO of Fox News, speaks onstage at the 2006 Summer Television Critics Association.
Frederick M. Brown/Getty Images
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Back so soon? 'American Idol' returns … but to ABC, not Fox

by Adriene Hill
May 9, 2017
Just a year after it went off the air at Fox, “American Idol” is coming back. The iconic singing competition show is returning on rival network ABC. The show’s ratings had slumped on Fox to 11.5 million viewers during its 15th season from a high of 30 million at its peak. So why does ABC […]
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