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Gen Z

My Economy

The Class of 2023 enters the workforce

by Livi Burdette
May 30, 2023
As the job market starts to cool, young grads are learning the ropes.
Zoe Bennett graduated from the University of Alabama in May, and will be starting a new job as an environmental engineer in June.
Courtesy of Zoe Bennett
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Can "milk core" get Gen Z to drink its liquid dairy?

by Kai Ryssdal and Nicholas Guiang
Apr 13, 2023
Kim Severson of the New York Times explains how Big Milk is trying to persuade a generation of almond and oat milk-drinkers to switch.
The "Got Milk?" ad campaign was a big hit in the 1990s and 2000s.
Justin Sullivan/Getty Images
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Gen Z teens are heading back to the workforce; older Zoomers, not so much

by Savannah Maher
Apr 7, 2023
Labor force participation for 20- to 24-year-olds is lagging. Zoomers whose educations were interrupted by the pandemic are still catching up.
In March, 37.4% of Americans aged 16 to 19 were actively employed or looking for work, according to the Labor Department.
Eric Baradat/AFP via Getty Images
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Gen Z is the most pro-union generation

by Mitchell Hartman and Richard Cunningham
Jan 3, 2023
Many young workers have witnessed the effects of economic crises and are struggling with the gap between their wages and the cost of living.
Young Starbucks workers picket for their union outside a Starbucks store in Portland, Oregon, in the fall of last year.
Mitchell Hartman/Marketplace
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What did my Gen Z coworker just say?

by Kimberly Adams and Nicholas Guiang
Dec 26, 2022
Gen Z has developed its own way to communicate and is now bringing it into the workplace. But their use of language is leaving older colleagues bewildered.
Gen Z slang is making its way into the workplace, but sometimes older colleagues are struggling to understand.
Disobey Art/Getty Images.
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Unengaged workers are fired up about "quiet quitting"

by Kai Ryssdal , Anais Amin and Sean McHenry
Aug 22, 2022
Young workers' sense of "wanting to untether my job from my identity" has grown in the past year, The Journal's Lindsay Ellis reports.
During the pandemic, with stress and mental health problems widespread, more employees have become less committed to their jobs.
Prostock-Studio/Getty Images
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With rising home prices and stagnating wages, a new savings goal: Beyoncé tickets

by Jordan Mangi
Aug 4, 2022
Concert tickets might not break your soul like, say, buying a home in this market could.
The last time Beyoncé went on tour was 2016. Floor tickets in some cities went for over four figures on the resale market.
Frank Micelotta/Parkwood Entertainment via Getty Images
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How is Gen Z managing its money?

by Nancy Marshall-Genzer
Jun 14, 2022
Some graduated into a pandemic and are experiencing high inflation and market volatility. That's changing their approach to their finances.
From left, Tobi Plumpter, Guy DeWeever II, Emanuel Perez and Leah Smith, on the laptop screen, are part of an investing group of young Black professionals.
Nancy Marshall-Genzer/Marketplace
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Gen Z turns to resale to offload unwanted gifts

by Meghan McCarty Carino
Dec 31, 2019
Second-hand marketplaces like Depop, Mercari and Poshmark have gained popularity with young consumers.
Selling unwanted gifts is a popular move for Gen Z.
Jesse Grant/Getty Images for James Mae
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Only half of Gen Zers see themselves having a long career with one employer

by Mitchell Hartman
May 27, 2019
This age group is commonly known as “Gen Z” — born roughly between 1995 and 2005. The oldest are now in their mid-20s.
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