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Generative AI

Ad spending is climbing, thanks to tireless consumers — and artificial intelligence

by Caleigh Wells
Jun 11, 2024
AI promises to improve ad targeting. It can also generate content tailored to individuals.
Artificial intelligence could inform more than 94% of ad spending before the end of the decade, a GroupM report says.
Craig T Fruchtman/Getty Images
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The secret to using AI at work? "More chat and less bot."

by David Brancaccio , Alex Schroeder and Natalie White
Mar 20, 2024
Kian Gohar, AI researcher and CEO of Geolab, discusses his latest research on the impact of generative AI on teams in the workplace.
Sebastien Bozon/AFP via Getty Images
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Need to get a grip on AI? There are classes for that.

by Matt Levin
Mar 14, 2024
"In 2023, someone enrolled on Coursera in [generative] AI content every minute," the company's chief content officer says.
Jules White, an AI instructor with Coursera, says most of his courses are designed to get users excited about how to amplify their own creativity with AI, not just how to automate tedious tasks.
Josep Lago/AFP via Getty Images
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Will chipmaker Nvidia's earnings report be blockbuster? Or super-blockbuster?

by Mitchell Hartman
Feb 21, 2024
Nvidia reports its Q4 financial results after markets close on Wednesday. The chipmaker has forecast major revenue gains thanks to generative AI.
Nvidia forecast it would hit $59 billion in revenue for 2023 — double what it brought in in 2022.
Justin Sullivan/Getty Images
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Why fake robocalls are sounding more and more real — and what's being done about it

by Sabri Ben-Achour and Alex Schroeder
Feb 16, 2024
How can consumers protect themselves from malicious AI? We'll dig in.
During New Hampshire's primary, some voters received phone calls that imitated President Joe Biden's voice and discouraged people from heading to the polls.
Brendan Smialowski/AFP via Getty Images
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The "poison pill" that protects artists' work from AI scraping

by Sarah Leeson and Kai Ryssdal
Feb 5, 2024
"Everything is at stake," says Ben Zhao of the University of Chicago, who leads the development of two tools that support human creativity.
The goal of Nightshade "is to raise the price for unauthorized training on scraped data," says Ben Zhao at the University of Chicago.
Courtesy the Glaze Project
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Generative AI is increasingly being used to commit identity fraud

by Vivienne Nunis
Jan 24, 2024
During the COVID pandemic, lots of identity verification moved online — making it easier for people to commit fraud with the help of generative AI.
Artificial intelligence is increasingly being used to commit identity fraud.
Leon Neal/Getty Images
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"The Store"

Testing out an AI-powered shopping assistant

by Ellen Rolfes
Jan 16, 2024
Retailers experiment with generative AI chatbots.
Seeking help from a generative AI chatbot to find a “sustainable cashmere sweater.”
Ellen Rolfes/Marketplace
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One year later, how has ChatGPT changed the way we work?

by Meghan McCarty Carino
Nov 29, 2023
Researchers are finding that, in some ways, humans and artificial intelligence actually work well together.
Generative AI has been adopted by companies ranging from JPMorgan to Kahn Academy.
Leon Neal/Getty Images
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ChatGPT turns 1: A generative AI status report

by Matt Levin
Nov 21, 2023
Some experts are surprised we're not using AI tools even more.
"I think there was no business owner out there that when they were exposed to ChatGPT couldn't imagine that there was some application for this technology to make their own business more efficient," says Amin Ahmad of Vectara.
Sebastien Bozon/AFP via Getty Images
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