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In-store experience

In retail, it's all about "omnichannel" selling

by Elizabeth Trovall
Nov 23, 2023
It’s not in-store versus online — it’s in-store and online, and something in between.
"[Walmart's] in-store experience is really consistent. They have a lot of doors throughout the U.S. But they're also putting a lot of efforts into online Black Friday deals," said Brittany Steiger at Mintel.
Mario Tama/Getty Images
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COVID-19

Sephora's reopening offers a glimpse into pandemic-era beauty retail

by Marielle Segarra
May 21, 2020
What is Sephora without the makeup testing stations and facials?
A Sephora store in Chicago. The beauty chain will reopen Friday, but the in-store experience will be different.
Scott Olson/Getty Images
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COVID-19

Brick-and-mortar retail has a COVID-19 cleaning problem

by Kristin Schwab
Mar 12, 2020
Stores are adding policies to help customers feel safe.
How is Sephora handling people sharing makeup samples in store during the COVID-19 pandemic?
Thomas Lohnes/Getty Images for SephoraXKaufhof
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Toys R Us opens second store with a focus on experiences

by Florian Martin
Dec 25, 2019
The retailer hopes to gain a competitive edge by offering a unique customer experience in smaller stores.
Toys R Us opened its second experiential store in Houston’s Galleria mall.
Florian Martin
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Toys R Us plots its return ahead of the holiday season

by Justin Ho
Jun 24, 2019
Toys “R” Us could reportedly be coming back as soon as this year, but it probably won’t resemble the old big box chain.
Leon Neal/Getty Images
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