Lance Armstrong quits fighting anti-doping charges

Aug 24, 2012
The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
Lance Armstrong of the USA and Team Radio Shack competes during Stage Five of the 2011 Tour Down Under on January 22, 2011 in Adelaide, Australia.
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