Stories Tagged as
Latino community
Brands are using Spanglish to reach a new generation of Latino consumers
Sep 20, 2023
About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.
Rob Kim/GC Images via Getty Images
COVID-19 is hitting California's Latino community hard
Jul 27, 2020
Latinos make up nearly 39% of the state's population but more than 55% of confirmed cases.
Mario Tama/Getty Images
As Latinos age, the need for Spanish-speaking caretakers grows
Nov 11, 2015
Latinos are the fastest growing group of people 65 and older in the U.S. today.
Burwell's highest priority: get more Latinos insured
Jun 5, 2014
A look at the importance of the Affordable Care Act's outreach to Latinos.
How are businesses cashing in on the Latino market?
by
Stan Alcorn
Aug 14, 2013
What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?
Quinceaneras: A cherished, but costly, tradition
Jan 18, 2013
Many Latino families spend thousands of dollars to celebrate their daughters' "coming of age" on their 15th birthday.
Polling Latinos for business opportunities
by
Jeff Tyler
Nov 13, 2012
In the wake of their crucial role in President Obama's re-election, Latinos are receiving more attention than ever from U.S. businesses.
For public good, not for profit.
MundoFox takes on Univision and Telemundo
Aug 13, 2012
News Corp. launches Spanish-language network in the U.S.
Free pizza -- if you order en español
Jun 4, 2012
Beyond Pizza Patron’s marketing gimmicks, a plan to reach Hispanic customers.
The Latino vote surging in Texas
by
David Gura
May 28, 2012
There's no suspense about the outcome of the Texas Republican primary, but the future of elections there might change with its population.