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Levi's

How workwear went from functional to fashionable

by Kristin Schwab
Jun 20, 2023
From Carhartt to Timberland and Dickies, it seems like everyone is sporting workwear, including Rihanna and Barack Obama.
From Timberland boots to Carhartt beanies, workwear seems to be having a moment. It's popular even with people who don't operate heavy machinery.
Matthew Eisman/Getty Images for Pandora Media
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Stranger Things returns with product tie-ins galore

by Meghan McCarty Carino
Jul 4, 2019
Cryptic product tie-ins for the show have been everywhere in recent months.
Fans pose at the many photo-op stations at the Netflix's "Stranger Things" Season 3 Fun Fair at Santa Monica Pier on June 29, 2019 in Santa Monica, California.
Amy Sussman/Getty Images
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The numbers, World Poetry Day edition

by Eve Epstein
Mar 21, 2019
Rhyming poetry can be hard ... with apologies to the Bard.
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Here's why Levi's is returning to the stock market

by Renata Sago
Mar 21, 2019
Levi Strauss & Co. returns to the stock market this week. The 165-year-old company is hoping to sell more than $500 million in shares, which it will invest in broadening product offerings and appealing more to young people. 
Traders, many in jeans, work on the floor of the New York Stock Exchange on the day that Levi Strauss has returned to the stock market with an IPO on March 21, 2019 in New York City.
Spencer Platt/Getty Images
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Levi's are about to return to the stock market

by Renata Sago
Feb 13, 2019
The iconic jeans and fashion brand is planning its second IPO after going private in 1985.
Sean Gallup/Getty Images
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Marketplace Tech Blogs

Would you wear a smart jacket?

by Jon Gordon , Stephanie Hughes and Shaheen Ainpour
Apr 9, 2018
The tech wearables wardrobe is expanding. Are privacy measures keeping up?
Apple Watches are one example of tech wearables.
JIM YOUNG/AFP/Getty Images
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How Levi Strauss & Co. is using lasers to make jeans

by Kai Ryssdal and Josie Fan
Mar 7, 2018
Automation touches many consumer products — the cars we drive, the sneakers we put on and now the jeans we wear.  Levi Strauss & Co. is planning to swap out garment workers for laser machines that could create the worn look on a pair of jeans in less than two minutes. Suzanne Kapner, a reporter […]
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Levi's stretches for new sales

by Amy Scott
Jul 10, 2015
The world's biggest jeans maker tries to lure more women to its brand.
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Final Note

Don't wash your jeans, freeze them.

by Kai Ryssdal
May 22, 2014
Two CEOs gave some jean-ous advice Thursday.
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Are the 49ers a good fit for Levi Strauss?

by Kai Ryssdal
May 9, 2013
Can a partnership with the 49ers save the stagnant brand that is Levi Strauss jeans?
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