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Live sports

When it comes to live sports, consumers show streaming services the money

by Meghan McCarty Carino
Jan 23, 2024
Sports content "drives eyeballs," and advertisers know it.
Jalen Ramsey of the Miami Dolphins, right, and the Kansas City Chiefs' Travis Kelce (aka Taylor Swift's boyfriend) tussle at an AFC Wild Card game. About 23 million people watched on Peacock — the biggest exclusively live streamed event ever.
David Eulitt/Getty Images
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Political advertisers worry about reaching sports fans streaming their games

by Kimberly Adams
Jun 15, 2023
With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.
With streaming services increasingly airing live sports, political advertisers are changing their 2024 campaign strategies. Yet some platforms, like Apple TV+, don’t take political ads.
Ronald Martinez/Getty Images
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If ESPN goes to streaming, what happens to cable?

by Stephanie Hughes
May 19, 2023
Leaders at Disney, which owns ESPN, say it’s an inevitability that the cable channel will migrate to streaming. Such a move would shake up the cable industry.
The CEO of Disney, which owns ESPN, has called the migration of ESPN to streaming “an inevitability.” Above, ESPN College Gameday hosts in 2020.
Matt Cashore-Pool/Getty Images
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As esports gain legitimacy, corporate America looks to cash in

by Jana Kasperkevic
Jun 21, 2017
Would you spend hours watching someone play video games? NBC and Intel are betting that you would.
For its first esport tournament, NBC has chosen Rocket League — a video game where cars instead of people play soccer. 
Courtesy of Psyonix
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Amazon wants to stream live sports

by Reema Khrais
Nov 22, 2016
What will the big three do?
Sunday Night Football Commentators Mike Tirico, Cris Collinsworth and Bob Costas report prior to the NFL game between the New England Patriots and Arizona Cardinals at University of Phoenix Stadium on September 11, 2016 in Glendale, Arizona.   
Norm Hall/Getty Images
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