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Makeup industry

Why are there so many celebrity beauty brands?

by Reema Khrais and Andie Corban
Jan 17, 2022
Beauty reporter Cheryl Wischhover says social media and industry profits are behind the abundance of celebrity makeup and skincare lines.
A display of Fenty Beauty products, a brand launched by Rihanna, is seen in the United Kingdom.
Ian Forsyth/Getty Images
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COVID-19

Ulta beckons consumers back to buying beauty products

by Meghan McCarty Carino
Sep 8, 2020
Shutdowns and working from home have changed the market for personal care products during the pandemic.
Consumers are interested in experimenting with colorful eye makeup these days, says consultant Jonathan Greenway. "There's a much larger focus on anything above the mask," he said.
Jon Gordon/Marketplace
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Young shoppers are giving the makeup industry a makeover

by Erika Beras
Oct 8, 2018
With big chains like Sephora and Ulta on the move, department stores are playing catch up.
Mario Tama/Getty Images
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Rihanna is filling a hole in the $430 billion beauty market

by Kristin Schwab
Oct 23, 2017
Fenty Beauty isn't just for white women or just for women of color — it's for everyone.
Pop star Rihanna worked for two years with Kendo, a beauty brand developer, to create her Fenty Beauty line.
Tony Woolliscroft/Getty Images for Fenty and Harvey Nichols
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