Marketing

After a period in which companies tried to stand out with progressive messages, experts see brands proceeding with caution this year.

Sometimes it's for public service announcements, sometimes it's for public relations after a scandal. Either way, some states are cracking down.

Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.

Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.

A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?

About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.

Rebecca Tushnet of Harvard Law School explains the incentive behind companies making vague promises to consumers.

A human name, like Anthropic's Claude? A helpful assistant, like Microsoft's Copilot? Nailing the right name for generative AI is a tricky branding exercise.

Holidays, even made-up ones, can be powerful marketing tools.

Cutting off advertising conversations in your text messages "is a little bit of a game of whack-a-mole," Vox reporter Emily Stewart says.