Stories Tagged as
Marketing
The history of the marketing of Cinco de Mayo
by
Jeff Tyler
and Shea Huffman
May 2, 2014
The day commemorates an obscure battle between Mexico and France.
Marketing to men with razors
by
David Gura
Apr 18, 2014
Gillette is said to be close to unveiling a new razor with a blade that rotates on a ball hinge, the latest innovation in the high-end battle for the dollars men spend on grooming.
What buying power buys African-Americans
by
Noel King
Feb 12, 2014
Not everyone agrees buying power translates into other uses
Screenshot/Subaru
'Anchorman 2' marketing campaign: genius or overexposure?
by
Kai Ryssdal
Dec 5, 2013
Plus a QUIZ: Which character from Anchorman do you think should co-host with Kai?
Why Thanksgivukkah = marketing gold!
by
Beth Teitell
Nov 28, 2013
The intersection of Thanksgiving and Hanukkah make for huge marketing opportunities.
When a movie flops, marketing takes the blame
by
Kai Ryssdal
Nov 1, 2013
When box-office returns are lower than expected, it's often the marketing department that bare the brunt of the punishment.
Tapping into the baby boomer market
Sep 20, 2013
Global spending power among those over 60 is set to hit $15 trillion by the end of this decade, but tapping into that market is a challenge.
For public good, not for profit.
A change to the email inbox means marketers need to adapt
by
Molly Wood
Sep 18, 2013
Retailers and email marketers are upset that Gmail's new updates are hurting their sales.
Stacey Vanek Smith, this is your data profile
Sep 5, 2013
Reporter Stacey Vanek Smith delves into the world of data mining and comes face to face with her data profile.
Maria Sharapova considered name change to Sugarpova
Aug 20, 2013
Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.