Marketing

Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.

There is no shortage of interest groups trying to catch the attention of the president and White House advisers, but it can be a tough slog. A look at the unexpected ways lobbyists go about pitching the president.

The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.

The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.

An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?

As ads shrink to fit our mobile screens, are they still effective?

Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.

Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?

Space is becoming a popular theme for advertisers.

A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.