Stories Tagged as
Marketing
How much for this gold-winning Olympian?
by
Kai Ryssdal
Aug 6, 2012
One sports agent talks about what can bring an athlete big bucks -- and what won't.
Brand ink: Companies explore tattoo marketing
Jul 5, 2012
Tattoo giveaways are cropping up as the latest trend in brand marketing. Unlike free T-shirts or hats with brand images, in this case the logo stays -- forever.
Marketers start to make sense of Big Data
Jun 26, 2012
Online travel site Orbitz offers pricier hotels to Apple computer users after data shows they tend to pay more than Windows PC owners.
Justin Sullivan/Getty Images
Merck under fire for marketing meds to kids
Jun 21, 2012
Merck's use of cartoon animals from “Madagascar 3” prompts complaint that grape-flavored Claritin allergy medicine could be confused for candy.
Can Nokia's freebies build brand loyalty?
Jun 15, 2012
Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.
Abraham Lincoln: Celebrity pitchman
Jun 7, 2012
Honestly, could there be a better pitchman than Abe Lincoln? The upcoming release of the film "Abraham Lincoln: Vampire Hunter" is just the latest idea to cash in on the 16th president.
Movie studios diversify summer line-ups
by
Adriene Hill
Jun 7, 2012
It’s summer movie season which means it’s the time for big-budget, action-adventures. But summer can also spell success for movies that ignore the desires of teenage boys.
For public good, not for profit.
Pepsi to launch Twitter music campaign
May 30, 2012
In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter that will include free songs for download and live-streaming music concerts.
Joe Raedle/Getty Images
Ford finds a market beyond cars
May 25, 2012
Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
Millennials less likely to be brand loyal
May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.