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Marketing

Is the end of Box Tops for Education near?

by Kai Ryssdal
Jan 23, 2018
Some of you out there will recognize this: The tops of boxes in your pantry are missing, like just cut out. The culprit? Probably your kids. The Box Tops for Education program from General Mills is one of various big consumer products programs in the United States that offers schools an incentive for box tops. […]
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Here comes the tax bill marketing

by Sabri Ben-Achour
Dec 21, 2017
The tax bill is passed; it just needs to be signed by the president. However, the ads, public relations stunts and campaigns in support of and against the tax bill are not over. Not even remotely. Expect to hear a lot more about taxes in the next year. Click the audio player above to hear […]
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Making a career out of perfectly photographed and staged meals is not exactly a piece of cake

by Jana Kasperkevic
Oct 11, 2017
Brands often rely on food influencers to connect with new audiences.
Can you turn cooking at home into a career?
Courtesy of Sarah E Crowder
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Chanel launches its first big fragrance in 15 years

by Kristin Schwab
Sep 22, 2017
The long gap is part of the perfume-making process. But it's also a business strategy.
A perfume flask of 'Chanel N°5', created in 1921, is displayed as part of the exhibition 'N°5 culture Chanel' referring to French fashion designer Coco Chanel (1883-1971) at the Palais de Tokyo art museum in Paris
ERIC FEFERBERG/AFP/Getty Images
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How one woman turned Emmy gift bags into a career

by Jana Kasperkevic
Sep 17, 2017
A look at making of, and the drama behind, a celebrity gift bag.
Alberto E. Rodriguez/Getty Images
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Cashing in on the Comey testimony buzz

by Andy Uhler
Jun 8, 2017
FBI-themed bar food and drinks are just part of the plan to monetize the political drama.
Former FBI Director James Comey is sworn prior to testifying before the Senate Judiciary Committee on Capitol Hill in Washington, D.C., on May 3.
JIM WATSON/AFP/Getty Images
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Movie theaters find new ways to lure kids

by Adriene Hill
May 5, 2017
Cinemas are focusing on younger customers with rainbow-colored chairs, esports auditoriums and play gyms.
Features like brightly colored seats can set theaters apart, says Tim Barr, CEO of Ferco Seating.
Photo courtesy of Cinépolis USA
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Studios find new ways to sell faith-based films

by Adriene Hill
Apr 14, 2017
But like all movies, good word of the mouth is the best marketing of all.
Actor Mike Vogel in "The Case for Christ."
Photo courtesy of Pure Flix Entertainment
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Motorcycle companies are finally catching up to their female clientele

by Marketplace Contributor
Dec 27, 2016
The industry is catering to a growing demographic of riders.
Myra Anderson, left, of Los Angeles; Savannah Rose, of Long Beach; and Candra De Bord, of North Carolina, at the Babes Ride Out campground in Joshua Tree National Park in California.
Yve Assad
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Spotify says "it's been weird" to 2016

by Adhiti Bandlamudi
Dec 26, 2016
Spotify launched an ad campaign titled "Thanks 2016, It's Been Weird."
General view of the atmosphere at 'The Evening Before'- a pre-White House Correspondents' Dinner party hosted by Eric Podwall and Spotify at Chaplin's Restaurant on April 24, 2015 in Washington, DC.
Photo by Teresa Kroeger/Getty Images for Eric Podwall)
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