Stories Tagged as
Merchandising
The Avengers' best superpower might be merchandising
May 4, 2015
...and it's more than toys: Got room in your house for an "Avengers" waffle iron?
'Fifty Shades' of merchandising
Feb 12, 2015
Adapting the kinky bestseller puts the business of film tie-ins in a 'Grey' area.
Predicting Apple's next big move
by
Tony Wagner
Nov 20, 2014
The stories we're reading - and numbers we're watching - Thursday.
Everything is branding: Four more weird partnerships
by
Tony Wagner
Oct 9, 2014
Lego and Shell are strange bedfellows, but they're far from the strangest.
Ahh... The scent of alma mater...
Jun 24, 2013
Notre Dame is the latest school to market its own fragrance.
Tolkien's estate battles over 'Hobbit' rights
Nov 28, 2012
The issue isn't "Hobbit" action figures and merchandise, but intangible uses like a Hobbit ringtone.