How a pottery studio owner got creative to diversify her business

Nov 1, 2021
When the pandemic halted classes at Jennie Tang's ceramics studio, she turned to other ways to keep the operation thriving.
“We’ve diversified the ways in which people engage with the space,” said Jennie Tang, owner of The Workshop MPLS, a ceramics center in Minneapolis.
Courtesy Jennie Tang

Sign writer launches a booming side hustle during the pandemic

Oct 25, 2021
A New Orleans business set up an order form for Nan Parati's signs. "We got over 1,000 orders in just a couple weeks," she says.
Nan Parati makes a sign at the New Orleans Jazz & Heritage Festival circa 1990. She's been writing signs for festivals for 36 years.
Courtesy Nan Parati

How this metal foundry grew its business during the pandemic

Oct 14, 2021
Although prices for aluminum and zinc are ticking up, Adam Schaller, vice president of a Michigan metal foundry, says business is growing.
Prices for aluminum base scrap picked up 9.7% from August to September.
Lukas Schulze via Getty Images

New Orleans bookstore owner has holiday ordering, and supply chains, on their mind

Oct 11, 2021
Candice Huber, owner of Tubby & Coo's, is concerned about printing delays and hoping customers order soon for the holidays.
"We've done really well with online orders and curbside pickup orders," says Candice Huber, owner of Tubby & Coo's.
Courtesy Candice Huber

Owner of child care center hopeful about rebounding from pandemic setbacks

Sep 30, 2021
Milli Pintacsi's child care operation was expanding, and enrollment had reached full capacity. Then the pandemic shut down the business.
Milli Pintacsi, owner of Le Petit Elephant Nursery and Preschool in Napa, California, with her children. "This is our family business," she says. "It feels like we can't fail — we have to make it.”
Courtesy Milli Pintacsi

For this British travel agency, furloughs offered a lifeline

Sep 24, 2021
As the United Kingdom's furlough program comes to an end, travel agent Claire Moore faces tough decisions on how to bring her employees back to work.
The United Kingdom's furlough program covers up to 80% of the salary of workers if companies kept them on payroll, rather than laying them off.
Ina Fassbender/AFP via Getty Images

For this toy store, back-to-school shopping looks different this year

Sep 10, 2021
Millions of students are returning to in-person classes this school year. What does that mean for businesses that sell school supplies?
While consumers are spending more on technology and COVID-19 related products, spending fell for traditional school supplies, clothing and accessories, according to a report from Deloitte.
Philippe Huguen/AFP via Getty Images

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How a choir teacher found new purpose during the pandemic

Aug 30, 2021
Jordan Leckband, the general music teacher at Windsor Elementary School in Des Moines, Iowa, figured out a new direction for his career.
About 20% of workers switched jobs during the pandemic, and 26% plan to look for a new job when the threat of the pandemic decreases, according to Prudential Financial’s Pulse of the American Worker Survey.
Photo by Graeme Robertson/Getty Images

How a travel agency is bouncing back from a devastating year

Aug 11, 2021
Denver travel agent Sarah Fazendin says clients are spending more on extras than they would have before the pandemic.
Sarah Fazendin, owner of Videre Travel, a Denver-based travel agency, with her family at Machu Picchu in Peru. Her business has seen a massive uptick in travelers looking to navigate changing COVID restrictions.
Courtesy Sarah Fazendin

The microwedding is here to stay, this event planner says

Aug 10, 2021
When business came to a halt for Gretchen Culver in Minneapolis, she launched a new business focusing on weddings with 30 or fewer guests.
Wedding planning is booming as analysts forecast the highest number of weddings in over a decade for 2022, according to market research firm The Wedding Report.
Photo courtesy Amanda Nippoldt Photography