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Netflix

Netflix's new look is designed to keep you hooked

by Caleigh Wells
Jun 7, 2024
The streaming giant announced this week it’s rolling out its redesigned TV app. The whole goal is to make it more tempting to stay on the app for longer.
The goal is to make the app simpler, more intuitive and easier to navigate, said Pat Flemming at Netflix.
Nanci Santos via Getty Images
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As companies mature, they change the metrics they disclose to investors

by Henry Epp
Apr 19, 2024
Netflix will stop disclosing subscriber numbers next year. Companies revising what measures they use to indicate performance is nothing new.
For companies like Netflix, subscriber numbers aren’t the whole story anymore, says Matteo Arena at Marquette University. “There might be other ways to increase the revenue and profits outside just simply increasing subscribers.”
Chris Delmas/AFP via Getty Images
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Netflix looks to drive growth with games after boost from password crackdown

by Meghan McCarty Carino
Apr 18, 2024
Netflix has bought game studios and made other investments, but it's playing at a "high-stakes table" with deep-pocketed competitors.
Netflix’s booth at the Gamescom video game fair in Cologne, Germany, last year. It's putting capital into its video game operation, but faces high-powered rivals.
Ina Fassbender/AFP via Getty Images
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The streaming industry is in an awkward, crowded spot. Consolidation might help.

by Savannah Maher
Feb 28, 2024
An abundance of options and services means some streamers struggle to turn a profit.
“The equilibrium can’t be 10 different streaming services where I can’t remember which one has 'Big Bang Theory,'" said Michael Smith at Carnegie Mellon.
Valerie Macon/AFP via Getty Images
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When it comes to live sports, consumers show streaming services the money

by Meghan McCarty Carino
Jan 23, 2024
Sports content "drives eyeballs," and advertisers know it.
Jalen Ramsey of the Miami Dolphins, right, and the Kansas City Chiefs' Travis Kelce (aka Taylor Swift's boyfriend) tussle at an AFC Wild Card game. About 23 million people watched on Peacock — the biggest exclusively live streamed event ever.
David Eulitt/Getty Images
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Will streaming services continue to raise rates, insert ads and crack down on passwords next year?

by Savannah Maher
Dec 27, 2023
Customers are feeling the squeeze because the market is saturated and cheap subscriptions no longer work to lure new viewers.
Amazon Prime Video is telling customers that advertisements are coming to the platform. Prices have risen in the industry and customer churn is high.
Patrick T. Fallon/AFP via Getty Images
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Netflix crackdown on password sharing pays off

by Kristin Schwab
Jul 20, 2023
The company added nearly 6 million paid subscribers last quarter, almost three times what Wall Street expected.
Netflix's successful crackdown on password sharing may be adopted by other streaming services.
Mario Tama/Getty Images
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Netflix's crackdown on password sharing seems to be working

by Lily Jamali
Jun 9, 2023
Signups spiked after the streaming service limited account sharing. It was a bigger bump than during the start of COVID, one expert says.
Netflix was more than able to offset cancellation losses following its password-sharing crackdown by racking up 100,000 signups per day in the last week of May.
Mario Tama/Getty Images
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Netflix's "live" broadcast failed. Or did it?

by Savannah Maher
Apr 18, 2023
The delayed "Love Is Blind" reunion upset viewers, but the buzz confirmed live events will draw a streaming audience, even if they aren't live.
Live content is the next frontier, says Adam Deutsch of Deloitte. "They are a forcing function to get audiences to gather in one specific moment."
Araya Doheny/Getty Images
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Why streaming networks love a good background show

by Matt Levin
Apr 11, 2023
The ambient streaming library is meant to keep you from unsubscribing when the prestige dramas end, says Charles Schreger of NYU.
Ambient streaming: TV shows you tune out, but somehow make our caveman brains feel connected to others.
Mauricio Graiki/Getty Images
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