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Nielsen

Nielsen's agreement to use Amazon viewer data in football ratings is a first

by Elizabeth Trovall
Aug 24, 2023
Streaming services changed the way people watched TV. Now they're changing the way ratings agencies like Nielsen count viewers.
As streaming becomes an increasingly popular way to watch shows like "Thursday Night Football," it's changing the way ratings data is collected and shared with advertisers.
Cooper Neill/Getty Images
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Nielsen shifts viewer counts to include device watching, finally

by Kristin Schwab
Dec 8, 2020
Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?
"Netflix and streaming services operate in a way where they're not just competing with each other, they're very much competing with literally any other thing that we could be doing," said The Verge's Catie Keck.
Hocus-focus via Getty Images
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Nielsen TV ratings push into social media

by Mitchell Hartman
Jan 20, 2016
Nielsen will measure 'buzz' about TV programs with data from Facebook
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How social media can make or break a show

by Sarah Menendez
Jan 20, 2016
How social media goes hand-in-hand with TV ratings
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Make more upfront: Viacom, Turner discuss new ad model

by Kai Ryssdal
Apr 14, 2015
As TV networks pitch ad buyers, a new model could upset stalwart Nielsen ratings.
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Final Note

Nielsen answers Netflix data mystery

by Kai Ryssdal
Mar 25, 2015
Nielsen plans to release audience data for streaming television.
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Final Note

Nielsen finds a pretty giant glitch in its ratings

by Kai Ryssdal
Oct 10, 2014
The television ratings company has been reporting incorrect ratings for the past six months.
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Why advertisers care how long a show sits in your DVR

by Kate Davidson
May 7, 2014
They don’t pay for your eyeballs if you watch Scandal on Day Four.
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Can chatter on Twitter boost TV ratings?

by Queena Kim
Oct 7, 2013
Nielsen starts measuring conversations about TV shows on the social networking site.
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How to watch 'New Girl' on a phablet

by Noel King
Sep 20, 2013
Nielsen, the counter of all things media, will start counting TV viewership on tablets and smartphones in fall 2014.
WANG ZHAO/AFP/Getty Images
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