NIL deals Archives - Marketplace

Colleges are hiring general managers to help athletes navigate NIL deals

by Kai Ryssdal and Sofia Terenzio

Apr 11, 2024

Colleges want the best athletes to play at their school. So what's one way to attract them? Help them get the best name, image and likeness deals.

Schools want their athletes to benefit from their popularity "because it helps both the player, and it also helps the schools make sure they can get the best players," says Austin Meek or The Athletic. Above, Caitlin Clark in the NCAA championship game.

Thien-An Truong/ISI Photos/Getty Images

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