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Nostalgia

Why Sports Illustrated's buyer is keeping the print magazine around

by Stephanie Hughes
Mar 19, 2024
Sports Illustrated has a new publisher who says it will keep producing the magazine's print editions. That could benefit the brand.
By keeping the print magazine version of Sports Illustrated around, "you're maintaining the value of that brand," said the University of San Francisco's Nola Agha.
Joe Raedle/Getty Images
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Looking for an escape, more adults are buying childhood toys

by Addie Costello
Nov 29, 2023
From Tamagotchis to Star Wars, the number of adults buying new and old versions of their childhood toys has continued to climb.
Tamagotchis and other toys from the '90s are becoming popular collectibles for adults looking to reconnect with their childhoods.
Gorlov / Getty Images Plus
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How brands like Birkenstock and Victoria's Secret stage a comeback

by Kristin Schwab
May 2, 2023
It takes more than trends and nostalgia to become popular a second or third time around. It can take years of hard work.
"How can we not sell, you know, mastectomy or maternity bras?" says Sarah Sylvester, executive vice president of marketing at Victoria's Secret. "Like, why would we turn any woman away for anything that she needs if we’re supposed to be the leader in bras?" Above, an underwear display from 2021.
Justin Sullivan/Getty Images
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From Legos to Lite-Brite, toymakers win big with adult nostalgia

by Matt Levin
Dec 21, 2022
The toy industry's sales are up 30% since the pandemic – with "kidults" driving significant growth.
Star Wars themed Lego sets are displayed on a shelf at a Target store in San Rafael, California.
Justin Sullivan/Getty Images
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The enduring legacy of “Schoolhouse Rock!”

by Christian Buckler
Nov 6, 2019
After 45 years, the songs are still a hit in classrooms.
From Disney's "Schoolhouse Rock!", uploaded to YouTube by NBC
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The new Toys R Us won't be like the old Toys R Us

by Mitchell Hartman
Jul 19, 2019
Although holding onto the name for customer nostalgia, stores will be fewer and smaller with more of an emphasis on show cases and play spaces.
An "old" Toys R Us closing, as seen in Arlington Heights, Illinois in 2006.
Tim Boyle/Getty Images
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The rise and fall of Facebook’s memory economy

by Molly Wood
Apr 26, 2019
Facebook’s “Memories” feature used to be Molly Wood's favorite thing about the platform. Not anymore.
Facebook’s “Memories” feature used to be Molly Wood's favorite thing about the platform. Not anymore.
LIONEL BONAVENTURE/AFP/Getty Images
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New barbershops cash in on male grooming trend

by Sam Harnett
Jan 16, 2018
Men are shelling out for barbershops that have nostalgic atmospheres.
Jonah Buffa co-owns this Fellow Barber location with his brother Sam.
Sam Harnett/ for Marketplace
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We all want the vintage Apple sneakers, but none of us can afford them

by Jana Kasperkevic
Jun 8, 2017
The opening bid is $15,000, but they're the 'holy grail' for size 9 1/2 fans.
Want to look like an Apple employee from the early 1990s? Then you need these sneakers, which the company made exclusively for its staff.
Courtesy of Heritage Auctions
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RIP Blackberry phones, you will be missed (kinda)

by Molly Wood
Sep 29, 2016
Good riddance? Best work phone ever?
So long, Blackberry!
Joe Raedle/Getty Images
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