Stories Tagged as
Olympics
What's the bill for hosting an Olympics?
Jul 23, 2021
All the elements a host city needs can add up to tens of billions of dollars.
New Olympic sports could get a big boost from their debut at this summer's games
Jul 23, 2021
Karate, skateboarding, sport climbing, and surfing are joining the Olympic elite.
What an Olympics without live crowds means for advertisers
Jul 14, 2021
Will losing some of the spirit of the Games, including the cheers of fans, turn into a loss for companies?
What a delay means for the Tokyo 2020 Olympics
Mar 24, 2020
Amateur athletes are struggling with facilities that have been closed and qualifying meets that have been cancelled because of the COVID-19 pandemic.
Figure skater Adam Rippon on his early days and financial struggles
Oct 18, 2019
The Olympic Bronze medalist stops by Marketplace Morning Report to discuss his road to success.
The rapid rise of rock climbing
by
Kai Ryssdal
and Liz Sanchez
May 9, 2019
How rock climbing has changed since landing a spot in the 2020 Olympics.
Let's do the numbers on the Paralympic Games
by
Tony Wagner
Mar 9, 2018
They're hard to find on cable or streaming, but worth watching.
For public good, not for profit.
Dan and Dave, and the most famous Olympic ad campaign of all time
by
Kai Ryssdal
and Bridget Bodnar
Feb 9, 2018
It involves Reebok, two decathletes, and one fateful day in New Orleans.
NBC hopes to mine multiplatform strategy for audience gold
by
Renata Sago
Feb 9, 2018
NBC just saw Super Bowl TV audience ratings below last year’s. Now the network will break with Olympic tradition today by live streaming the opening ceremony for the winter games in Pyeongchang, South Korea. It’s one of a few new aggressive strategies the company’s taking to boost viewership and please advertisers.
Can the Olympics be protected from cyberattacks?
by
Molly Wood
Jan 12, 2018
As athletes gear up for the Olympics, hackers are working hard, too.