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Opioid

The Uncertain Hour

Opioids made it impossible to run his family business, so he became an undercover cop

by Caitlin Esch
Apr 3, 2019
Bucky Culbertson's career has followed the booms and busts of Wise County, up to his current job fighting the opioid epidemic.
Bucky Culbertson in his office, January 2019.
Ben Hethcoat/Marketplace
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The Uncertain Hour

OxyContin maker Purdue Pharma to stop marketing opioids to doctors

by Marketplace Staff and Associated Press
Feb 10, 2018
Purdue’s promotions exaggerated the drug’s safety and risks of addiction, leaning heavily on one sentence used by sales reps to market the drug to doctors.
The prescription medicine OxyContin is displayed Aug. 21, 2001 at a Walgreens drugstore.
Darren McCollester/Getty Images
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The Uncertain Hour

A drugmaker used “The Wizard of Oz” to sell OxyContin

by Tony Wagner
Dec 15, 2017
In an internal sales document, Purdue told sales reps to “follow the yellow brick road” and get doctors to prescribe the opioid.
Publicity photo from the 1939 adaptation for "The Wizard of Oz," which inspired a pharmaceutical sales document.
CBS via Wikimedia Commons
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In Ohio's opioid crisis, Medicaid cutbacks could be disastrous

by Lizzie O'Leary
Jun 30, 2017
At the epicenter of the opioid crisis, a Medicaid rollback could be terrible for Ohioans
Activists and family members of loved ones who died in the opioid/heroin epidemic take part in a "Fed Up!" rally at Capitol Hill on Sept. 18, 2016, in Washington, D.C.
John Moore/Getty Images
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