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Political ads

Economic Perceptions/Economic Reality

How political ads try to shape the way we feel about the economy

by Kimberly Adams
Apr 3, 2024
Campaigns and advocacy groups may spend up to $17 billion on ads in 2024. Many pitches will focus on the local and the personal.
According to Tess McRae of the Parkside Group, successful messaging for incumbents will highlight smaller ways people’s lives have improved — like lower gas prices.
Jim Watson/AFP via Getty Images
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As streaming services search for ad revenue, expect more political ads — and minimal regulation

by Maya Hoff
Nov 10, 2023
Streaming services are a relatively new territory for political advertising regulation.
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How much did that political ad cost? It depends on who's paying for it.

by Kimberly Adams
Sep 21, 2023
As competition for ad space heats up, price rules help candidates but force outside groups to pay big.
Regulations governing political ad spending make it cheaper for campaigns to air TV ads and more costly for outside organizations.
Getty Images
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Political advertisers worry about reaching sports fans streaming their games

by Kimberly Adams
Jun 15, 2023
With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.
With streaming services increasingly airing live sports, political advertisers are changing their 2024 campaign strategies. Yet some platforms, like Apple TV+, don’t take political ads.
Ronald Martinez/Getty Images
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Texas redistricting changes how congressional candidates allocate money

by Nancy Marshall-Genzer
Oct 26, 2022
Some congressional candidates are doubling down on campaign spending to win over new districts.
"We’re running a full campaign like we did the very first time," says Vicente Gonzalez, who campaigned at an event in Harlingen, Texas, above. "We’ve knocked on over 145,000 doors.”
Nancy Marshall Genzer/Marketplace
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Elections 2020

Will millions spent on ads sway voters in Georgia runoffs?

by Meghan McCarty Carino
Jan 4, 2021
Political ads have been relentless on Georgia airwaves leading up to the Jan. 5 Senate elections.
Family and supporters hold runoff signs as Democratic U.S. Senate candidate Rev. Raphael Warnock speaks during an Election Night event on Nov. 3 in Atlanta.
Jessica McGowan/Getty Images
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Elections 2020

Small radio stations in Georgia benefit from big spending on U.S. Senate races

by Susanna Capelouto
Dec 31, 2020
From classic rock to gospel, even music stations are seeing a bump in ad revenue from the Senate runoffs.
A supporter holds a sign during a campaign rally for Democratic U.S. Senate candidate Jon Ossoff on Dec. 3, 2020 in Kennesaw, Georgia.
Jessica McGowan/Getty Images
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Elections 2020

Google lifts political ads ban, with Georgia Senate races still in play

by Andy Uhler
Dec 10, 2020
How important is political ad revenue to companies like Google and Facebook?
Spencer Platt/Getty Images
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Facebook is going to let users turn off political ads

by David Brancaccio , Nova Safo and Alex Schroeder
Jun 17, 2020
The move comes as civil rights groups call for major advertisers to boycott Facebook, and the Trump administration reportedly proposes legislation on social media platforms.
Facebook and Mark Zuckerberg, personally, have come under criticism from all sides of the political spectrum when it comes to policing content.
Kenzo Tribouillard/AFP via Getty Images
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Social media limits on political ads hurt smaller campaigns

by Kimberly Adams
Mar 11, 2020
Google's new policies mean campaigns need to spend more to get their messages out.
Josh Edelson/AFP/Getty Images
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