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Pride Month

After last year's Pride backlash, many brands back away from trans-inclusive campaigns

by Savannah Maher
Jun 10, 2024
After a period in which companies tried to stand out with progressive messages, experts see brands proceeding with caution this year.
Pride Month items on display at a Target store in 2023. Following the backlash, Target's 2024 collection will not feature items for children.
Brandon Bell/Getty Images
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For brands facing transphobic backlash, walking back inclusive campaigns may be "shortsighted"

by Savannah Maher
Jun 16, 2023
Target and Bud Light bowed to pressure for supporting LGBTQ people, but now many of those shoppers may take their money elsewhere.
A customer browses Pride Month accessories at a Target store on June 6. Following a backlash, the company pulled some products catering to LGBTQ shoppers.
Brandon Bell/Getty Images
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