Can AI product review summaries help us make better purchase decisions?

Aug 17, 2023
Amazon is using the technology on its mobile app to synthesize stacks of user comments into one tidy paragraph. Do you buy the idea?
Amazon's new artificial intelligence-generated review system "is immediately going to be a target for sellers to manipulate," says marketing professor Brett Hollenbeck.
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Why online product reviews are both flawed and useful

Early retail data suggests 2018 was a strong year for retail, particularly online. According to Mastercard, online sales through November and December were up 5.1 percent over the same period last year. And as Americans buy more online, they also encounter more and more online product reviews.  According to Gaby Del Valle, a reporter at […]
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