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Social media influencers

Is traveling to Instagram-famous vacation spots ever worth the money?

by Kimberly Adams and Anais Amin
Oct 18, 2022
"You'll have so much more fun going somewhere else that is more catered to you," says Rebecca Jennings of Vox.
Don't limit your travel research to Instagram.
Filippo Monteforte/AFP via Getty Images
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Looking to go viral? Try LinkedIn.

by Kai Ryssdal and Nicholas Guiang
Oct 7, 2022
LinkedIn has shifted from a buttoned-up career-driven site to content creation and, sometimes, oversharing. Lora Kelley of The New York Times explains the changes.
LinkedIn is no longer a buttoned-up resume showcase as feeds fill up with crying selfies and tales of burnout. "People are posting about ... personal challenges," says Lora Kelley of The New York Times.
Edward Smith/Getty Images
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How companies create and take advantage of viral TikTok trends

by Kristin Schwab
Sep 1, 2022
Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.
Companies pay influencers on TikTok to promote their products in videos.
Philippe Lopez/AFP via Getty Images
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TikTok has a problem with paid ads going undisclosed

by Amy Scott and Sarah Leeson
Jul 14, 2022
The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.
Regulating whether content creators are properly disclosing paid ads is an "impossible job," said Sara Morrison, a senior reporter for Recode at Vox.
Mario Tama/Getty Images
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TikTok classes might be the next big thing in education

by Kai Ryssdal and Anais Amin
May 23, 2022
"One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos," says Bloomberg report Claire Ballentine.
Loic Venance/AFP via Getty Images
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Race and Economy

The marketing CEO trying to bridge the pay gap for Black influencers

by Kai Ryssdal and Sean McHenry
Mar 17, 2022
Compensation in the influencer space is like the "wild, Wild West," says LaToya Shambo of Black Girl Digital. Her company wants to change that.
"I'm definitely seeing a lot of brands step up," says LaToya Shambo, CEO of Black Girl Digital.
Courtesy LaToya Shambo
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COVID-19

The influencer model has taken a hit during COVID-19. Can Instagram help?

by Jasmine Garsd
May 28, 2020
Instagram is introducing new features, like ads on its IGTV, so influencers can keep making money.
Can the social media app keep its influencers in the face of competition from TikTok?
AFP via Getty Images
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With an eye on social media, Coty takes a majority stake in Kylie Cosmetics

by Amy Scott
Nov 18, 2019
The deal highlights the rising importance of influencers to the beauty business.
Kylie Cosmetics on display at Ulta beauty on November 18, 2019 in New York City. Kylie Cosmetics has sold a controlling stake to Coty Inc for a reported $600 Million.
David Dee Delgado/Getty Images
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Instagram gets commercial

by Meghan McCarty Carino
May 1, 2019
Users will soon be able to make purchases without leaving the app.
Carl Court/Getty Images
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That dog you love so much on Instagram? His owner is probably making thousands of dollars a post

by Jana Kasperkevic
Nov 22, 2018
Pet owners flocked to the second annual PetCon to learn how to turn their pets into social media stars.
A dog poses for a portrait at the 2018 PetCon held at the Javits Center in New York City.   
Jana Kasperkevic for Marketplace
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