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Social media

How does a water bottle go viral — and stay viral?

by Hannah Baggenstoss
Feb 21, 2023
Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.
A woman with a Stanley tumbler in hand. Short-form social media has accelerated the trend cycle of various products, says marketing professor Justin Huang.
Courtesy Stanley
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Online advertising has been getting more expensive. That's pinching small businesses.

by Justin Ho
Feb 17, 2023
Some small firms can't afford not to advertise.
Owners of online businesses, like Kate Matsudaira of Ink+Volt, rely on digital advertising to spread awareness of their offerings. She recently hired a full-time social media manager.
Justin Sullivan/Getty Images
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My Economy

How ASMR videos earn bonus revenue for this cleaning company

by Maria Hollenhorst
Feb 15, 2023
“It has become so easy,” said Samad Abdulai, owner of C3 Laundry Services.
Samad Adbulai, owner of C3 Laundry Services in Accra, Ghana, is seen with a truck full of rugs.
Courtesy Abdulai
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How people are making six figures a year through Instagram Reels

by Kai Ryssdal and Andie Corban
Jan 13, 2023
Many of the videos show creators reacting to a filter that generates a random answer to questions like "What Disney princess are you?"
"Instagram really wanted people to create material from the features that already existed on the site," says Jacob Sweet, who writes for The New Yorker.
Chris Delmas/AFP via Getty Images
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To tweet or not to tweet? How brands are wrestling with Elon Musk's Twitter

by Matt Levin
Dec 16, 2022
While many companies like General Mills and General Motors stopped or reduced paid advertising, most are staying on the platform. 
Chris Delmas/AFP via Getty Images
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Can Mastodon replace Twitter or is it a different beast?

by Jordan Mangi
Nov 18, 2022
Looking for a Twitter alternative, over a million people have recently signed up for Mastodon, a non-profit open source social media service.
Mastodon gets its name from a prehistoric mammoth-like animal.
Courtesy Mastodon
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Looking to go viral? Try LinkedIn.

by Kai Ryssdal and Nicholas Guiang
Oct 7, 2022
LinkedIn has shifted from a buttoned-up career-driven site to content creation and, sometimes, oversharing. Lora Kelley of The New York Times explains the changes.
LinkedIn is no longer a buttoned-up resume showcase as feeds fill up with crying selfies and tales of burnout. "People are posting about ... personal challenges," says Lora Kelley of The New York Times.
Edward Smith/Getty Images
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Can brands make it on BeReal?

by Kai Ryssdal and Andie Corban
Sep 29, 2022
The unfiltered, spontaneous nature of BeReal runs counter to how brands use social media, says reporter Chris Stokel-Walker.
Chipotle, which Chris Stokel-Walker says is "known for being at the forefront of lots of social media movements," is experimenting on BeReal.
Brandon Bell/Getty Images
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For TikTok maker Kyla Scanlon, it's about making finance fun (and a bit chaotic)

by Kai Ryssdal and Sean McHenry
Sep 7, 2022
Influencer Kyla Scanlon talks about the art of making TikToks on macroeconomics and her battles with algorithms and attention spans.
Kyla Scanlon is the independent economics educator and TikToker behind the "vibecession" theory.
Jarrett Dang/Marketplace
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Shelf Life

What adults are missing about teens and screens

by Emily Weinstein and Carrie James
Aug 17, 2022
In a new book, two Harvard researchers reveal the complex social issues teens grapple with in today’s digital world.
“The stories that they were telling us not only stopped us in our tracks, but they made us rethink our own assumptions," says Emily Weinstein about her and Carrie James' surveys and interviews with thousands of teens about their digital lives.
Photo by Nicolas Tucat/AFP via Getty Images
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