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Sound

The strategy behind sonic logos, like Netflix’s startup chime

by Kai Ryssdal and Maria Hollenhorst
Jan 3, 2022
Sound has a "powerful ability to prime your brain for what's coming,” said Dallas Taylor, host of a podcast about sound.
Brief sounds like Netflix’s startup chime can be powerful branding tools, said podcast host and sound designer Dallas Taylor. The design of that sound involved a ring finger hitting a cabinet and a reversed guitar track.
Mario Tama via Getty Images
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What sound does a volatile stock market make?

by Kai Ryssdal and Alli Fam
Mar 31, 2020
We know what the data looks like. But what if we could hear it?
Keystone/Getty Images
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Would you like some earplugs with that appetizer?

by Kai Ryssdal , Phoebe Unterman and Sean McHenry
Dec 4, 2018
Some noisy restaurants ring in at a decibel level that over a long period of time can cause hearing loss.
Popular restaurant design elements like hard, minimal surfaces, open kitchens and attached bars are responsible for restaurants' climbing decibel levels.
Jonathan Leibson/Getty Images for Liaison
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Inventor Quintron turns weather into sound

by Jenny Ament
Sep 18, 2015
Wind, rain, sun and temperature play the Weather Warlock.
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Learning Curve

Can minor chords make you cry?

by Adriene Hill
Jun 25, 2014
Match these sounds to your emotions and see how you compare to other people.
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Submit your sounds to us

by Ben Johnson and Stan Alcorn
Feb 20, 2014
We've come up with a way for you to share what you hear.
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Company logos expand into sonic realm

by Sally Herships
May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
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