Sponsorship

Lego and Shell are strange bedfellows, but they're far from the strangest.

We look at the power of sponsors as more distance themselves from the NFL.

We look at the power of sponsors as more distance themselves from the NFL.

Anheuser-Busch disapproves of the way recent NFL incidents have been handled.

To attract the interest of more casual viewers, the business of cycling may have to change -- specifically the way cycling teams are named and are able to engage with fans.

In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.

This weekend, Texas Motor Speedway will host a NASCAR race -- and the name of the race is causing a bit of controversy. It's called the NRA 500, as in National Rifle Association.

As local and national funding is slashed, two soccer teams in Greece are turning to some unusual sponsors to make ends meet.

The 2012 Paralympic Games opened in London on Wednesday. American judo athlete Myles Porter tells us what it's like to compete in world's second largest sporting competition.