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Sports broadcasting

FIFA says broadcasters lowballed bids for the Women's World Cup

by Andy Uhler
Oct 21, 2022
With the popularity of the women's game soaring, FIFA has asked broadcasters to up their bids.
Above, the U.S. Women's Soccer team celebrates their 2019 FIFA Women's World Cup win. This year, the federation has asked broadcasters to up their bids for broadcast rights after receiving lowball offers.
Maja Hitij/Getty Images
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