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Sports

COVID-19

Empty arenas not a game for sports and entertainment sponsors

by Andy Uhler
Feb 15, 2021
Brands are having to rethink how to get home viewers' attention.
Attendance restrictions pose a problem for brands trying to reach fans.
Tim Smith/Getty Images
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COVID-19

Sports insurance rates to double this year

by Jasmine Garsd
Jan 1, 2021
Teams will need to weigh higher premiums with greater risk as they bring fans back.
Michael Hermosillo of the Los Angeles Angels catches a fly ball hit by Robbie Grossman of the Oakland Athletics at Oakland-Alameda County Coliseum in July.
Ezra Shaw/Getty Images
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Inside the NFL cheerleaders' fight for fair pay

by Andy Uhler and Rose Conlon
Dec 31, 2020
A new documentary follows the women trying to end the NFL’s gender pay gap.
Lacy Thibodeaux, former cheerleader for the Oakland Raiders, took the NFL to court after she realized her employment contract contained illegal provisions that robbed her of wages.
Yu Gu
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COVID-19

Football teams rethink stadium design to adjust for COVID

by Greg Echlin
Oct 6, 2020
Architecture firms that specialize in stadium design are being asked to make changes to help fans maintain social distancing.
Todd Olszewski/Getty Images
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COVID-19

Fake crowds are becoming ubiquitous and a bit more realistic

by Andy Uhler
Sep 25, 2020
Faux fan sounds can cue viewers to pay attention when they're not completely focused on the game.
Cardboard cutouts of fans at a Los Angeles Dodgers and San Francisco Giants game in July.
Harry How/Getty Images
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Race and Economy

Activist athletes can foster change, but sometimes there's a price

by Justin Ho
Aug 28, 2020
And sponsors may be increasingly interested in supporting them to reach their fans.
The Black Lives Matter logo on an NBA court. Many prominent athletes have committed themselves to social activism.
Kevin C. Cox/Getty Images
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Race and Economy

Athletes protest police shooting of Jacob Blake by refusing to play

by Sabri Ben-Achour , Candace Manriquez Wrenn and Erika Soderstrom
Aug 27, 2020
Kenneth Shropshire called Wednesday a "universally unique day in history and in sport."
The Milwaukee Bucks, scheduled to play against the Orlando Magic in the NBA playoffs Wednesday, decided not to play to take a stand against the police shooting of Jacob Blake in Wisconsin.
Kevin C. Cox/Getty Images
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COVID-19

NBA "bubble" has been a success, but how are the league's finances?

by Andy Uhler
Aug 14, 2020
The NBA said the cost to operate the bubble is more than $150 million. There also aren’t any fans there to buy tickets or spend money.
Had the league not finished the season and canceled the playoffs, the NBA would not have satisfied a billion-dollar TV contract.
Mike Ehrmann/Getty Images
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Deadspin journalists reunite with new site, Defector, and new business model

by Andy Uhler
Jul 29, 2020
It's a whole new ballgame when it comes to how Defector staffers will operate their digital media company.
Writers and editors for Defector will own and operate their new digital media company, and staffers will get paid as the money comes in.
Courtesy Defector
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COVID-19

Ping pong, anyone? Sports fans find new games to bet on during the pandemic

by Miles Bryan
Jul 16, 2020
While U.S. pro sports leagues suspend play, table tennis, darts and other more obscure competitions find new fans.
Sports fans have had to look elsewhere for betting opportunities. Above, the final match of the Düsseldorf Masters table tennis competition.
Lars Baron/Getty Images
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