Sports

While March Madness has been losing TV viewers, it's still a prime place to pitch to a young, well-educated male demographic. Online game viewers are an especially good net. Caitlan Carroll reports.

It's looking like ticket sales will be in decline when Major League Baseball kicks off in just a few weeks. Steve Chiotakis explores the reasons for the lackluster numbers with sports commentator Diana Nyad.

In these tough economic times, salaries for college sports coaches have come under fire. Tess Vigeland speaks with sports journalist Diana Nyad about whether those salaries are inflated or a necessary part of school budgets.

Tiger Woods rejoins the PGA tour today after an eight-month absence to recover from knee surgery. Ratings dropped after Woods left, and many hope his return will bring excitement back to the game. Ashley Milne-Tyte reports.

At one point, soccer superstar David Beckham was the U.S.'s hottest import. But did his stint playing for the LA Galaxy ultimately help U.S. soccer? Steve Chiotakis talks to business of sports commentator Diana Nyad.

Sports Illustrated's annual swimsuit issue is a big seller, generating 11 percent of the magazine's total revenue. But as advertising dollars disappear, the magazine is relying on more non-traditional places to turn a profit. Ashley Milne-Tyte reports.

Even in this recession, companies are shelling out millions for Super Bowl advertising. Kai Ryssdal speaks with journalist Rob Walker about why some brands are still spending such big bucks for so little time.

The Ultimate Fighting Championship, or mixed martial arts, has emerged from the shadows to become a huge moneymaker. Kai Ryssdal speaks with Sports Illustrated writer L. Jon Wertheim about the combat sport's fast-growing audience.

Some companies are responding to the cutbacks Americans are making in their daily lives by pulling back on Super Bowl ads. Scott Jagow talks to sports commentator Diana Nyad on who's saying no to the ads this year.

The Oklahoma Sooners will face off against the Florida Gators in the final game of college football's Bowl Championship Series tonight. The BCS ranking system decides who makes the national championship, but has been controversial ever since its inception 10 years ago. Kai Ryssdal speaks with Diana Nyad about the business of the BCS.