Stories Tagged as
Sports
Home Depot ends Olympic sponsorship
Jan 8, 2009
Home Depot is ending its sponsorship of the U.S. Olympic team, bringing to close a 16-year program that allowed athletes to work part-time at the construction retailer while enjoying full-time benefits and pay. Jeremy Hobson reports.
Will baseball network hit a home run?
Jan 1, 2009
The Major League Baseball Network launches today and will be available in 50 million homes. But will the startup cable channel be a home run or strike out, especially in these economic times? Jeremy Hobson reports.
Even sports leagues are in the red zone
Dec 18, 2008
Sports have been generally immune from economic downturns. But not this time. Major leagues such as the NFL and NBA have had layoffs. And the situation is worse for lower-level sports. Business Week Sports Editor Mark Hyman gives Tess Vigeland the play-by-play.
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Dry season for sports endorsements
by
Scott Jagow
Dec 5, 2008
Athletes in this economy will meet one of their greatest challenges off the field, where sponsors are dealing with tightening budgets. Scott Jagow assesses the situation with business of sports commentator Diana Nyad.
Recession slows pro sports action
by
Kai Ryssdal
Dec 4, 2008
Professional sports haven't been immune to problems from the recession. But business-of-sports commentator Diana Nyad tells Kai Ryssdal the sports having the most trouble are the ones with the biggest toys.
NASCAR pit stops for pink slips
Nov 14, 2008
Perhaps no one in the sports business has been affected quite like NASCAR, who will be laying off several workers due to lack of sponsorship. Scott Jagow talks race cars with sports commentator Diana Nyad.
NASCAR change proves hard on tires
Nov 12, 2008
NASCAR has switched to a bigger, heavier car that was tough on tires, and Goodyear -- the exclusive tire supplier for the sport -- wasn't able to come up with a tire deemed safe and good on the track. Scott Graf reports.
For public good, not for profit.
Crisis tones down Super Bowl ads
Nov 11, 2008
Companies that normally spend big bucks on Super Bowl ads are reconsidering the big flash productions for fear of appearing flamboyant during a time of economic trouble. Stacey Vanek-Smith reports.
Sprint puts NFL games on cell phones
Nov 6, 2008
If you are a Sprint customer, you can now see NFL football games on your cell phone. It is part of the wireless company's exclusive $500 million partnership with the league. Rico Gagliano reports.
Financial crisis looks different in China
Oct 31, 2008
Besides food scandals, there are lots of issues for Marketplace's Shanghai Bureau Chief Scott Tong to take on. Kai Ryssdal talks to him about reporting on China's complex economy and how the nation is dealing with the global economic crisis.