Stories Tagged as
Sports
The business of being Bode Miller
Nov 1, 2007
Professional skier Bode Miller has started competing on his own, after 10 years with the U.S. national team. So far he's garnered $1 million in corporate sponsorships. Our business-of-sports commentator Diana Nyad has some thoughts about the niche he's carving.
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Taco Bell benefits from shelling out
by
Amy Scott
Oct 29, 2007
The World Series is over, and because someone stole a base, Taco Bell will give away free tacos tomorrow. Amy Scott reports the cost of the promotion will be dwarfed by the payoff.
It takes a big fish to catch a big fish
by
Dan Grech
Oct 26, 2007
The annual Bisbee's Black & Blue sportfishing tournament attracts competitors wealthy enough to shrug off a $70,000 registration fee, or drop $1 million on a gold-encrusted lure. Dan Grech has more.
If Sox win, the furniture's free!
by
Kai Ryssdal
Oct 24, 2007
Last spring, a Boston furniture company offered to refund the purchase price of whatever people bought -- if the Red Sox won the World Series. Game 1 is tonight.
Don't block the Rocktober
Oct 24, 2007
The Colorado Rockies want to commemorate entry into the World Series by trademarking the month of "Rocktober" But the word is a valued marketing pun with several classic rock stations. Rico Gagliano has more.
Kick-starting NFL dreams in the U.K.
Oct 23, 2007
The Miami Dolphins and New York giants will play their first regular-season game at Wembley Stadium in London. Jeremy Hobson reports this could be a way to invite U.S. football overseas.
Fans aren't cheering Patriots' act
by
Dan Grech
Oct 19, 2007
The NFL's New England Patriots have won a lawsuit against StubHub.com for reselling Patriots game tickets. But some fans and civil libertarians complain that the team is guilty of interference. Dan Grech reports.
For public good, not for profit.
Pats fans may regret using StubHub
by
Dan Grech
Oct 19, 2007
After winning a ruling against online ticket reseller StubHub, the New England Patriots might revoke tickets from 13,000 of the site's customers. Dan Grech explores whether they had fans in mind.
Ready for some football, rugby style?
by
Kai Ryssdal
Oct 18, 2007
England and South Africa will scrum it up in the final of the Rugby World Cup this weekend. Marketplace business-of-sports analyst Ed Derse talks with Kai Ryssdal about what's in play.
NBA scores a slam dunk in China
by
Scott Tong
Oct 17, 2007
The NBA's offiicially gone global. NBA China has opened for business. China is the league's biggest market outside the United States. And don't think sneaker companies and sports marketers haven't noticed. Scott Tong reports.