Sports

The NFL's 2007 draft takes place this weekend, an occasion that will draw more viewers to ESPN than any sporting event other than Monday Night Football. David Carter tells us what that means for sponsors.

It's NHL playoff time and fans are attending games — but no one's watching on TV. Diana Nyad says maybe it's time for the league to come through on that promise of a dedicated 24-hour NHL Network.

Attendance at its games remains strong, but the National Hockey League's TV audience is a fraction of what it once was. Sports-business analyst Ed Derse discusses the NHL's challenges with host Bob Moon.

This weekend, the U.S. Olympic Committee will choose which city gets to move forward with America's bid to host the 2016 Olympics. And it's going to be a tough decision says USC's David Carter.

Swimmers get plenty of attention during the Olympics but, otherwise, the sport suffers from four-year dry spells. Our business-of-sports analyst Diana Nyad's been watching coverage of the World Swimming Championships.

Tiger Woods is the most marketable active athlete by a long shot — and he still will be five years from now, according to a survey of sports business and media execs. So what is it that makes him the gold standard of sports endorsement?

College basketball coaches are already among the highest-paid employees at universities — but taking a team to the Sweet 16 and beyond can propel them into a whole new salary league.

U.S. officials decide a month from now whether Los Angeles or Chicago gets to move forward with America's bid to host the 2016 Olympics. Both cities insist they'll make money on the deal, but one may face much less financial risk.

March Madness kicked off today, and distractions abound in the workplace. There's the office pool, the live games streaming on the computer . . . It does some damage to the bottom line.

The NCAA Tournament jumps into full swing today and big-time revenues are a slam dunk for partners like CBS — not to mention peripheral players like beer sellers.