Sports

Federal prosecutors announced today they won't indict major leaguer Barry Bonds for perjury or tax evasion. But, business-of-sports analyst Ed Derse tells Kai Ryssdal, the story isn't about taxes. It's about steroids.

Business of sports commentator Diana Nyad and host Scott Jagow discuss new technology debuting at this weekend's World Cup final that measures the effectiveness of billboard advertising.

Business of sports expert David Carter and host Mark Austin Thomas talk about the generation of sports legends heading for the door — and how marketers will replace them.

Sportswear giants Adidas and Puma both hail from one small town in southern Germany. They actually began as one family-owned company until a bitter rivalry split it — and their hometown — in two. Kyle James has the story.

The Tour de France begins Saturday without marquee cyclist Lance Armstrong. Alex Cohen looks at whether his absence with hurt the event's draw in the US and its TV ad revenue.

Wimbledon starts today and already there's a winner: Adidas has won a temporary legal battle to keep its signature three-stripe design on sponsored players. Ashley Milne-Tyte reports.

England plays a do-or-die World Cup match against Ecuador this weekend, but as many as 3,000 die-hard English fans won't be able to attend the match in person. Stephen Beard has the story.

You had to provide a passport or ID number to buy 2006 World Cup tickets, which are microchipped and registered to specific individuals. All to prevent counterfeit and scalping. Did it work? Host Kai Ryssdal talks to Jamie Trecker of Fox Sports.

Business of Sports expert David Carter and host Mark Austin Thomas discuss the implications of this month's sports marketing bonanza.