What's it like to experience the world's biggest sporting event live? Host Tess Vigeland talks to Marketplace's Scott Jagow in Germany, where he's been enjoying the World Cup — and all its host nation has to offer.
Australia's soccer team can advance to the next round of the World Cup tournament today with a win over Croatia. One key to the team's success so far has been a computer. Ethan Lindsey reports.
Roger Clemens is expected to return to the Houston Astros pitching rotation Thursday after coming out of retirement. But at 43, is he worth his $12 million contract for half a season? Ethan Lindsey reports.
Six-time champion Brazil makes its debut in the 2006 World Cup today and the nation is using its prowess on the soccer field to promote trade. Paulo Prada reports from Rio de Janeiro.
Many Americans are almost defiantly indifferent to the World Cup, leaving companies to aim their soccer marketing at fans of non-US teams. No. 1 on the list: Mexico. Nate DiMeo has the story.
The World Cup kicks off today in Germany. Adidas has traditionally dominated the soccer arena. But as Marketplace's Tess Vigeland reports, Nike is making a bigger push than ever to win over the sport's fans.
The World Cup kicks off today in Germany. Soccer's quadrennial world championship tournament is an advertising bonanza in most countries. With one notable exception. Curt Nickisch tells us why.
Business of sports expert David Carter and host Mark Austin Thomas discuss how the World Cup soccer tournament could spark greater interest in US professional soccer.
The Florida Marlins have one of the worst records in baseball this season. But losing might actually be a winning business strategy for the Marlins management. Ethan Lindsey explains.
