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Star Wars

Vintage "Star Wars" merch skyrockets in value

by Rowan Bridge
Feb 2, 2024
It may have all started in a galaxy far, far way, but buying and selling vintage "Star Wars" merchandise is now a huge and growing market, worth millions of dollars.
"Star Wars" holds the Guinness World Record for the most successful film merchandising franchise in history.
Ollie Millington/Getty Images
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That best-selling romance book? It might be based on fan fiction

by Kai Ryssdal and Andie Corban
Sep 6, 2023
Major publishing houses are looking to popular fan fiction sites to find new authors.
One popular fan fiction romantic pairing is Kylo Ren, played by Adam Driver in the "Star Wars" movies, and Rey Skywalker.
Theo Wargo/Getty Images
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There's a reason behind the scant merchandising of Baby Yoda

by Nova Safo
Dec 24, 2019
What Child is this? It was very un-Disney to leave the wee green one off store shelves this holiday season. Strategists explain why.
Disney has some basic Baby Yoda merchandise on its online store, like T-shirts and phone cases.
Katherine Wiles/Marketplace, screenshots via shopDisney
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Comic-Con at 50: still the place for epic fandom

by Meghan McCarty Carino
Jul 19, 2019
What started as a small gathering of comics enthusiasts in 1970 has turned into a massive testament to the power of fandom.
A cosplayer makes her way to the convention center during Comic-Con in San Diego, California, on Thursday.
Photo by Chris Delmas/AFP
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At Disneyland's Star Wars: Galaxy's Edge, the pretend planet is the ride

by Marielle Segarra
May 31, 2019
Seth Kubersky, who wrote the "Unofficial Guide to Disneyland," says the new attraction is a way for Disney to compete with the Harry Potter-themed worlds at Universal theme parks.
Disneyland's Star Wars: Galaxy's Edge opened to the public Friday at the Anaheim, California, park.
Amy Sussman/Getty Images
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Did superheroes kill all the other movies?

by Kai Ryssdal
Mar 5, 2018
No major movie studio would make an Academy Award-winning movie like Rain Man today, says Wall Street Journal reporter Ben Fritz: “It’s an original idea. It’s driven by movie stars. It’s a domestic film.”  In his new book, “The Big Picture: The Fight for the Future of Movies,” Fritz writes about the rise of the […]
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"Star Wars" economics: What it takes to turn a planet into an insane superweapon

by Tony Wagner
Dec 15, 2017
Let's do the numbers on Starkiller Base.
Starkiller Base, in all its sun-extinguishing, planet-destroying glory.
Disney/Lucasfilm
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Disney's "Star Wars" terms are a financial burden for small theaters

by Kai Ryssdal and Shaheen Ainpour
Nov 7, 2017
Erich Schwartzel wrote about the tough tactics — like requiring 65 percent of ticket sales — for the Wall Street Journal.
Rian Johnson, director of "Star Wars: The Last Jedi," at Disney's D23 EXPO 2017 in Anaheim, California in July.
Jesse Grant/Getty Images for Disney
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"Star Wars" movie directors are more brand shepherds than auteurs

by Amy Scott
Sep 6, 2017
Directors need to be creative but also be able to make a movie in the style that is already established.
(L-R) Actors Gwendoline Christie, John Boyega, Daisy Ridley, Director Rian Johnson, actors Kelly Marie Tran, Laura Dern and Benicio del Toro of Star Wars: The Last Jedi
Jesse Grant/Getty Images for Disney
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Let’s do the numbers: the 'Star Wars' empire

by Jana Kasperkevic
May 25, 2017
“The force is strong with this one.”
Juan Naharro Gimenez/Getty Images For Disney
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