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Store brand

How store brands went from shamed to chic

by Kristin Schwab
Aug 17, 2022
Once seen as low quality and unattractive, generics have undergone a makeover to private-label "exclusive."
"Often the consumers don’t think of the Trader Joe's private label as a private label," says Dartmouth professor Kusum Ailawadi. "They think of it as exclusive products that I can’t find anywhere."
Maddie Meyer/Getty Images
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COVID-19

Store brands are becoming more popular during the pandemic

by Kristin Schwab
Feb 8, 2021
And not just because they're more affordable.
The stigma of buying generic simply isn't there anymore, generally speaking.
David Ryder/Getty Images
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I've Always Wondered ...

How do store brands stack up against name brands?

by Ashley Milne-Tyte
Dec 10, 2014
Store brands can be just as good as name brands. But there are some trade-offs.
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