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Streaming

Nielsen's agreement to use Amazon viewer data in football ratings is a first

by Elizabeth Trovall
Aug 24, 2023
Streaming services changed the way people watched TV. Now they're changing the way ratings agencies like Nielsen count viewers.
As streaming becomes an increasingly popular way to watch shows like "Thursday Night Football," it's changing the way ratings data is collected and shared with advertisers.
Cooper Neill/Getty Images
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Political advertisers worry about reaching sports fans streaming their games

by Kimberly Adams
Jun 15, 2023
With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.
With streaming services increasingly airing live sports, political advertisers are changing their 2024 campaign strategies. Yet some platforms, like Apple TV+, don’t take political ads.
Ronald Martinez/Getty Images
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AI is a major concern for striking writers

by Sabri Ben-Achour , Alex Schroeder and Erika Soderstrom
May 24, 2023
Among other things, Hollywood writers are concerned about the potential of artificial intelligence to displace workers.
Writers have been on strike for over twenty days. Streaming and AI big topics of contention between writers and major studios.
Frederic J. Brown/AFP via Getty Images
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If ESPN goes to streaming, what happens to cable?

by Stephanie Hughes
May 19, 2023
Leaders at Disney, which owns ESPN, say it’s an inevitability that the cable channel will migrate to streaming. Such a move would shake up the cable industry.
The CEO of Disney, which owns ESPN, has called the migration of ESPN to streaming “an inevitability.” Above, ESPN College Gameday hosts in 2020.
Matt Cashore-Pool/Getty Images
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Netflix's "live" broadcast failed. Or did it?

by Savannah Maher
Apr 18, 2023
The delayed "Love Is Blind" reunion upset viewers, but the buzz confirmed live events will draw a streaming audience, even if they aren't live.
Live content is the next frontier, says Adam Deutsch of Deloitte. "They are a forcing function to get audiences to gather in one specific moment."
Araya Doheny/Getty Images
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For Tubi chief, streaming’s future is serving fragmented audiences

by Kai Ryssdal and Sean McHenry
Feb 28, 2023
Since Fox bought the ad-supported streaming service in 2020, growth has been like a "rocket ship," says Tubi CEO Farhad Massoudi.
"We have audiences that love Black cinema, some love horror movies, some want to watch anime," says Tubi CEO Farhad Massoudi, seen in 2019. "And I think that's the way of the future."
Eugene Gologursky/Getty Images
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What happens when your streaming show gets "disappeared"?

by Matt Levin
Feb 6, 2023
Dozens of original shows and films have been erased from streaming platforms. Some companies can receive tax breaks by nixing content.
The cast of the HBO Max series "Gordita Chronicles" in June. Despite positive reviews, the show was canceled and eventually removed from the streaming platform.
JC Olivera/Getty Images
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These are some complaints about the streaming video landscape

by Savannah Maher
Feb 6, 2023
According to research from Oxford Economics, streaming customers have a lot to be grumpy about.
According to new research, consumers are overwhelmed by the number of streaming options.
Robyn Beck/AFP via Getty Images
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What does the future of the streaming economy look like?

by Kai Ryssdal and Richard Cunningham
Jan 24, 2023
"This battle that the big streamers are undertaking ... it could turn into a bloody battle, and there could be victims of it," said NYU professor Luis Cabral.
"If you look at Netflix, I mean, they spent billions of dollars, they've created a lot of good content. But it's an iffy proposition. What if it doesn't pan out?" said NYU professor Luis Cabral.
Chris Delmas/AFP via Getty Images
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Can the return of the Golden Globes boost movie ticket sales?

by Janet Nguyen
Dec 15, 2022
While awards ceremonies have helped box office sales in the past, viewership has been on the decline.
The Golden Globes will be televised this year after a one-year hiatus.
MICHAEL TRAN/AFP via Getty Images
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