Stories Tagged as
Super Bowl
Viewers lament Super Bowl video lags. Can streaming really handle big scale live events?
Feb 12, 2024
According to consumer-reported incidents on the website DownDetector, issues with the Paramount+ app spiked during pre-game coverage and continued throughout the bowl. Paramount+ says that only a small number of users were affected.
Many Americans are snacking more, but looking for bargains in the snack aisle
Feb 9, 2024
Snacks account for more than a quarter of food and beverage spending. Returning to the office may be boosting sales.
In this year's Super Bowl ads, brands are mostly playing it safe
by
David Brancaccio
and Alex Schroeder
Feb 9, 2024
Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.
TV ads speak directly to consumers' economic anxiety
Jan 30, 2024
Advertisers are using people not having enough money for some things — college, a house — to encourage them to spend on other things — chicken wings, anybody?
How the Puppy Bowl became a marketing juggernaut in its own right
by
Janet Nguyen
Feb 10, 2023
The hotly anticipated canine sporting event, which runs counter to the Super Bowl, will return for its 19th year this Sunday.
What's in store with this year's Super Bowl commercials?
by
David Brancaccio
and Jarrett Dang
Feb 10, 2023
Expect brands to team up for ads, and a special surprise from Blockbuster.
How much did cryptocurrency companies shell out for Sunday's Super Bowl ads?
by
Janet Nguyen
Feb 14, 2022
The most expensive 30-second spots went for $7 million, NBC says. Coinbase, FTX and Crypto.com were some of the advertisers.
For public good, not for profit.
Are Super Bowl ads still worth the cost?
by
Janet Nguyen
Feb 11, 2022
Advertisers have invested millions of dollars in the commercials that will air during the big game Sunday.
Super Bowl to highlight marriage of crypto and sports
by
Matt Levin
Feb 11, 2022
Expect to see lots of commercials for a relative newcomer on the very expensive Super Bowl ad scene: crypto.
Everything you need to know about this year’s Super Bowl ads
by
David Brancaccio
and Erika Soderstrom
Feb 11, 2022
You won’t escape talk of NFTs, crypto or the metaverse come Sunday.