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Superbowl

COVID-19

Bars and restaurants brace for Super Bowl Sunday

by Kristin Schwab
Feb 4, 2021
Curfews, cold weather and capacity restrictions are turning business on its head.
This year's Super Bowl viewing experience will be a far cry from last year's revelry in packed sports bars.
Phillip Pacheco/Getty Images
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Coke, Audi and Budweiser will sit out the Super Bowl

by Kristin Schwab
Jan 25, 2021
Between chaos in Washington and coronavirus anxiety, advertisers are worried about tone.
Justin Sullivan/Getty Images
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Super Bowl slacking off is bad for business. Employers are adapting.

by Justin Ho
Feb 3, 2020
Employers know that productivity drops the Monday after the Super Bowl. They also know they need to keep employees happy.
Derrick Nnadi #91 of the Kansas City Chiefs celebrates after defeating the San Francisco 49ers 31-20 in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida.
Mike Ehrmann
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The football that little kids play might soon look different

by Andy Uhler
Feb 6, 2017
Your kids might not be playing the game the safest way.
Youth participation in football has been declining for at least a decade.
Paul L Dineen/Flickr
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Final Note

Kraft Heinz plans to give workers the day off after Super Bowl

by Kai Ryssdal
Feb 3, 2017
Who needs to buy an ad when you get all that press?
   
Neilson Barnard/Getty Images for NYCWFF
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Teaching a brand to be clever on Twitter

by Stephanie Hughes
Feb 3, 2017
Live events like the Super Bowl offer companies a chance to give a 'social wink' to audiences.
"Brands can go back in time to that spontaneous moment, and create content around it," said Stacy Minero, the head of content planning at Twitter. She uses Joe Namath and his fur coat as an example.
Photo by Elsa/Getty Images
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Super Bowl ads less intense

by Nancy Marshall-Genzer
Feb 8, 2016
The Super Bowl ads this year were lighter in tone than last year.
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Examining the return on big-ticket civic investments

by Tim Fitzsimons
Jan 8, 2015
As four U.S. cities vie to host the 2024 Summer Games, we analyze what civic events make money.
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When will the Superb owl start?

by Kai Ryssdal
Jan 31, 2014
What time is the Super Bowl? (The question is asked more frequently than you'd think).
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Super Bowl point spreads: Seahawks, Broncos, and Gatorade

by Candace Manriquez Wrenn
Jan 31, 2014
You could look to social psychology to examine why the Super Bowl brings out the inner gambler in so many.
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